USAGE Campaign Awards

The NLA’s USAGE Campaign, which launched in 2012 as a joint initiative by the NLA, Kowa Pharmaceuticals America and Eli Lilly & Co. has won five nationally renowned public relations awards. The USAGE Campaign, which involved the largest known cholesterol survey conducted in the U.S., was conducted with more than 10,100 statin users and explored patient perceptions and behaviors regarding statin medication. Here is a list of awards that the campaign has won thus far:

• PRSA New York Big Apple Awards:  Best Healthcare Campaign, Consumer Marketing/Products and Best Campaign in 2012
• Bulldog Media Awards: Gold Award for Best Education/Public Service Campaign
• PRSA National Bronze Anvils: Best Media Relations: Health Care Products
• PRSA National Silver Anvils:  Award of Excellence: Health Care Products
• PRSA New Jersey Pyramid Award: Best in Health Care