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USAGE Campaign Nominated for National and State PR Awards

The USAGE Campaign, which launched in 2012 as a joint initiative by the NLA, Kowa Pharmaceuticals America and Eli Lilly & Co., recently was honored with finalist designation for two major industry awards, the PRSA National Silver Anvil and the PRSA Big Apple Awards.

The USAGE Campaign involved the largest known cholesterol survey conducted in the U.S., with more than 10,100 statin users, and explored patient perceptions and behaviors regarding statin medication.

Congratulations to our partners and the NLA faculty for their work on this project!

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by Dr. Radut.